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THE NEED TO CONSIDER THESE DIFFICULT ISSUESIf Australia does not move to protect its folk cultural resources others will exploit them. A number of such cases have already occurred in relation to aspects of indigenous traditions and there are ample opportunities for similar exploitation of non-indigenous traditions, whether in music, song, story, verse, craft, art, customary behaviour, costumes, designs, medicines, foods, etc. Such uses have long been occurring in publishing, the media, sound recording, visual arts, the internet and in many other domains. A recent example is the commodification of the Queensland and NSW coming of age rite of passage known as 'Schoolies Week' which by 2002 was a multi-million dollar business, with the folk name 'schoolies' trademarked by the company that now runs the custom.Is it time to view a cultural resource in the same economic light as natural or environmental resources? If so, investigating folklore in this way would mean:
, though there is a much broader range of expression and activity to be considered, even if only in the English language. The concerns about orally transmitted (therefore difficult to protect under intellectual property laws which revolve around print, etc) indigenous culture and its appropriation by others, also apply to non-indigenous orally transmitted materials - folklore. These might be along lines similar to those by which copyright and other forms of intellectual property are protected, such as the Copyright Agency Ltd. and the Copyright Act. Specifically this might involve a:
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